Showing posts with label Advertising. Show all posts
Showing posts with label Advertising. Show all posts

Sunday, 8 February 2009

Fairey Tale



Shepard Fairey, the creator of the Obama HOPE image, and artist behind the OBEY street art, was arrested in Boston on Friday night at the opening of his new exhibition at the ICA.

He was arrested for outstanding warrants for damage to public property, a charge he has already faced 15 times. In addition to his arrest, a new concern must be his attorneys ongoing discussions with the associated press over the use of their image as the inspiration for the Obama poster. They want credit and compensation.

Shepard Fairy talks about his poster for Obama





His work is all over the streets in Boston and Cambridge, in a combined gallery/stealth/sponsored street campaign – similar to the Tate Modern exhibition of street artists last summer. My understanding is there are commissioned works on the streets of Chinatown sponsored in part by the gallery and part by the local business association as well as a number of major pieces that have gone up in secrecy over the two cities in the last few months. One giant piece I noticed on construction hoarding in Cambridge was taken down the next day – my assumption was that it was removed due to its controversial imagery – I have since heard rumor that the owner of the construction site was notified that it might be worth something...

I’m not sure how I feel about that guy profiting from what was meant to be a public piece of art. Yet I see that it was clearly his property to do with what he chooses.


The value of street art as a commodity raises an interesting conversation - The infamy of Banksy, his recognition as a mainstream artist and a cache of celebrity buyers, has pushed street art into legitimate and sellable art form. This has had a game changing effect. No longer is a mural seen as a nuisance to be washed off, now its seen as a gift to be protected (many Banksys across London are protected by sheets of plastic screening), a value add (in the case of the Liverpool pub a Banksy mural was auctioned with the building thrown in!), or an opportunity to pilfer and profit (pieces of wall removed with angle grinders and the stolen piece auctioned on ebay for twenty thousand pounds). They have become tourist attractions with Banksy tours and guidebooks to the city available.

Yet the location of these pieces, outdoors and all weather, painted and postered and usually publicly accessible, make them at their core, transient and temporary. Somehow the protection of these public pieces seems false, and people profiting from them seems unfair. That said, the Last Supper was painted on a wall made, in part, of beaten earth, and if that hadn’t been protected and maintained, we would be missing one of the worlds great artworks.


So what’s best? Protect and preserve the works artificially? or let them fade, be defaced, and lose them to the rigors of the public realm?

Now, in addition to stealth bombing works, there seems to be growing opportunity for artists to partner with local governments, business associations and developers to place artworks in public open air galleries and sanctioned spaces.

The Brisbane City Council Electricity Box program has been running since the late 90’s/early 2000's (?) and is a great example of local government providing a public gallery space for artists that has been a launching pad for many rising Australian art stars.



Mentioned above, in Summer 08, London’s Tate Modern partnered with Nissan Quashqai to host a group of international street artists in an exhibition that extended beyond the gallery to the facade of the building and the surrounding streets. Like the current Fairey exhibition, the artists extended their reach even further out into the city with pieces located all over the city.

A short film by one of the featured artists: Muto by Blu

MUTO a wall-painted animation by BLU from blu on Vimeo.

Quashqai Ad


The Quashqai campaign claimed the urban environment as its playground – an increasingly common theme in advertising – see anything by Sony Bravia, or just about anybody working in mobile. As mobile and locative applications increase in usability, the extension of new and interesting urban applications is enormous.

As an urban designer and community builder, I am super positive about any message that challenges people to more meaningfully engage in the world around them, that challenges citizens to use the public spaces of our cities, and that engages in active political discussion about how our urban environments grow and evolve.

With ongoing cooperation between artists and designers, big business, local governments and business associations there is great opportunity to implement exciting collaborations that challenge people to adventure and exploration. The chance for artists to access meaningful funding opportunities is also an added and often overlooked necessity.

With creative visionaries like Sheppard Fairey exploring new ways of working across industries and funding platforms he is leading a charge of artistic enterprise and political dialogue. By engaging artistically, politically and publicly he is reaching out to a more engaged world. Lets hope he can sort out his legal issues asap!

Saturday, 7 February 2009

PopUp

The craze for pop-ups has spawned temporary restaurants, stores, cinemas, landscapes, magazines and hotels.

A recent evolution in New Zealand saw YellowPages team with local businesses (all listed in YellowPages obviously!) to create the Yellow Treeehouse – a pop up restaurant located 10m up a tree.



All in all it seems to be both a terrific example of a branded popup, interesting design exercise, and good restaurant: Word of mouth buzz – check! Architecturally inventive – check! Decent food – check! Like Melbourne’s’ Greenhouse by Joost or Londons Flash by Bistroteque , it is the popular new kid on the temporary block.

However, as an interesting twist on the traditional popup, Yellow Treehouse also offered a popup job. A job to present the process of design, construction and running of the restaurant through video and daily blogging.

Tracy Collins was selected from a pool of applicants with experience in presenting, project management, restaurants and piano accordion and her job has been central to the message of the campaign. Tracy gives a very likable 2.0 face to the campaign, in a professionally structured and edited way.

I heard about this amazing project when my flatmate Matt spotted it in the Rodney Times. I’d set the goal of challenging myself this year and thought ‘why not?’. I auditioned, then got a call a couple of days later saying I was shortlisted. I turned up thinking there would be ten of us and there were only three. Wow. Two days later I got the job. Yay!

The timing was great. Just the other week I was sitting in an Indian restaurant thinking I really need more work before Christmas as money was a bit tight. Obviously someone is smiling on me. Otherwise I’d be playing my accordion which I do professionally (honestly) which is great but has its ups and downs. I also do a bit of presenting and have trained in Film and TV make up. This project couldn’t have come at a better time but is definitely going to be a challenge. Not only do I have to find all of the people we need on Yellow but once the restaurant is built, I’ll be helping run it. Brilliant eh?


In another pop-up job opportunity, The Queensland Tourism Board has recently launched The Best Job In The World Campaign.

They are calling for applicants for a job to live on Hamilton Island (above the Great Barrier Reef) for six months. The job carries a salary package of AUD$150,000 for a six-month contract.



They are looking for someone:
with an adventurous attitude, passion for the outdoors and good communication skills. A broad range of experience is considered and Tourism Queensland will be selecting applicants based on: - Enthusiasm for the role, Entertainment value (personality and creativity), Presentation skills (being media-friendly), At least one year's relevant experience.


If you think you fit the role there is still 14 days before application close.

You will however be facing competition like Osama Bin Laden – The Guardian reports - The people at Queensland's department of tourism were still a little taken aback when the world's most wanted man sent in a video explaining why he was the perfect candidate to act as caretaker of Hamilton Island in the Great Barrier Reef.
In the 30-second clip, which is available on YouTube, a prankster with a questionable sense of humor has overdubbed footage of Osama Bin Laden and used subtitles to make his case for the job. "I enjoy the outdoors and sandy areas," the subtitles read. "I've got experience with videos, delegating tasks and experience with large scale event co-ordination."




Osama has been showing up in other strange places recently – most notably joining Idi Amin in a (risky/questionable?) campaign for the Samsung i450 Music Phone.



The association of Osama with these campaigns – both unexpected and intentional – shows an interesting shift in his pop mythology as he continues to elude capture for his crimes. Like the Branson/Guevara pairing, its sure to be controversial.

Now it will be interesting to see who and what pops up next!

Wednesday, 28 January 2009

Up Up and Away!

Years ago a friend gave me a hot tip – When traveling, always carry some party balloons.

This seemed like rather odd advice at the time, but has since proved invaluable. On my travels I have used balloons as emergency water bottles, rubber bands and pillows, but have found that they are most valuable as a way of engaging with people.


As a joyful gift to a begging child, as a welcome diversion for a whole carriage of people playing “keepy uppy” on a crowded train, as a distraction for a crying baby silenced by a magic ball of color floating through the air, as a make-do for a spontaneous game of beach vollyball.


Balloons embody a sense of wonder and magic that doesn’t diminish with age, wealth or geography, and enable people to come together in a somehow neutral way to share in a fun and magical experience.


The magic of balloons was harnessed for a large collaborative performance piece in Singapore and later for London by Haque Design and Research.


The Burble is held down to the ground by the combined weight of the crowds holding on to the handle bar. They may position it as they like. They may curve in on themselves, or pull it in a straight line - the form is a combination of the crowd's desires and the impact of wind currents varying throughout the height of the Burble.


As people on the ground shake and pump the handle bars of the Burble, they see their movements echoed as colours through the entire system. Part installation, part performance, the Burble enables people to contribute at an urban scale to a structure that occupies their city, albeit for only one night.



Burble London from haque d+r on Vimeo.



The Atom Performance from Electric Moons, Christopher Bauder and Robert Henke builds on the concept of Baloon Ballet and creates a moody performance using gas balloons, lights and sound.


“A room is filled with deep, evolving noises from a four-channel sound system. An eight-by-eight array of white, self-illuminated spheres floats in space like the atoms of a complex molecule.”


Like this somewhat sinister performance, clearly balloons aren’t always benign - as demonstrated by the recent Superbowl Coke commercial - these guys clearly have their own agendas.


They’re not really balloons, but the menagerie of inflatable sculptures from Joshua Allen Harris, seen recently in the streets and subways of New York, share similar characteristics. Created mostly from garbage bags, his works are tethered to vents and fans, and lie dormant until the shifting air currents of the city breath life into them - then they come alive with movement and action as they draw attention to the hidden systems of the city.



A similarly elegant and organic sculpture debuted recently at the R/C airship regatta in Friedrichshafen, Germany.




Air Art from flip on Vimeo.



FinFish seems like it might be an early version of a new version air ship as envisioned in Manned Cloud by Jean-Marie Massaud (as seen in Dezeen) - Perhaps showing greater opportunity to not just travel the world with balloons in the future, but in them.